Designer
Designer
Designer
03
Hourly
Brand & Digital
Idea
In response to the Young Lions brief, we created an app for Big Brothers Big Sisters that removes obstacles from the pandemic and raise awareness about the impact of small donations, as individuals have limited resources and many options in a crowded charity market.
People are more likely to give if there is a value exchange in the process. To many people, one hour of their monthly salary is a tiny percentage. But to young people in need, that one hour of mentorship with BBBS could change their lives.
Hourly is a donation app that changes the way we give. It calculates your hourly rate, relative to your salary, and encourages you to donate that amount to Big Brother Big Sisters. In return and through cooperation with your employer, Hourly lets you block out an hour of free time in your work schedule, to use how you see fit. It sparks conversations about the value of time and the impact of donations. Hourly provides an accessible way everyone can be part of the solution to help young people in need.
Deliverables
Art Direction
Naming
Brand Identity
Brand Strategy
User Interface
Industry
Non-profit
Location
Australia
Year
2023
Insight
In response to the Young Lions brief, we created an app for Big Brothers Big Sisters that removes obstacles from the pandemic and raise awareness about the impact of small donations, as individuals have limited resources and many options in a crowded charity market.
People are more likely to give if there is a value exchange in the process. To many people, one hour of their monthly salary is a tiny percentage. But to young people in need, that one hour of mentorship with BBBS could change their lives.
Hourly is a donation app that changes the way we give. It calculates your hourly rate, relative to your salary, and encourages you to donate that amount to Big Brother Big Sisters. In return and through cooperation with your employer, Hourly lets you block out an hour of free time in your work schedule, to use how you see fit. It sparks conversations about the value of time and the impact of donations. Hourly provides an accessible way everyone can be part of the solution to help young people in need.
Deliverables
Art Direction
Naming
Brand Identity
Brand Strategy
User Interface
Industry
Non-profit
Location
Australia
03
Hourly
Brand & Digital
Idea
In response to the Young Lions brief, we created an app for Big Brothers Big Sisters that removes obstacles from the pandemic and raise awareness about the impact of small donations, as individuals have limited resources and many options in a crowded charity market.
People are more likely to give if there is a value exchange in the process. To many people, one hour of their monthly salary is a tiny percentage. But to young people in need, that one hour of mentorship with BBBS could change their lives.
Hourly is a donation app that changes the way we give. It calculates your hourly rate, relative to your salary, and encourages you to donate that amount to Big Brother Big Sisters. In return and through cooperation with your employer, Hourly lets you block out an hour of free time in your work schedule, to use how you see fit. It sparks conversations about the value of time and the impact of donations. Hourly provides an accessible way everyone can be part of the solution to help young people in need.
Deliverables
Art Direction
Naming
Brand Identity
Brand Strategy
User Interface
Industry
Non-profit
Location
Australia
Year
2023
Insight
In response to the Young Lions brief, we created an app for Big Brothers Big Sisters that removes obstacles from the pandemic and raise awareness about the impact of small donations, as individuals have limited resources and many options in a crowded charity market.
People are more likely to give if there is a value exchange in the process. To many people, one hour of their monthly salary is a tiny percentage. But to young people in need, that one hour of mentorship with BBBS could change their lives.
Hourly is a donation app that changes the way we give. It calculates your hourly rate, relative to your salary, and encourages you to donate that amount to Big Brother Big Sisters. In return and through cooperation with your employer, Hourly lets you block out an hour of free time in your work schedule, to use how you see fit. It sparks conversations about the value of time and the impact of donations. Hourly provides an accessible way everyone can be part of the solution to help young people in need.
Deliverables
Art Direction
Naming
Brand Identity
Brand Strategy
User Interface
Industry
Non-profit
Location
Australia
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