Designer

Latitude Finance

Brand Identity

Idea

Traditional lenders can feel judgmental and unaccepting. Latitude isn’t like other lenders. They understand that everyone’s story is different. Their doors are open to help you live life on your terms.
A warm welcome, enabling possibilities. With Latitude, you’re welcome to dream


The square from Latitude’s logo was given a purpose, transforming it into an inviting window that spotlights the moments that matter. Ever changing and flexible, it reflects the many ways people use money, and how Latitude is here to help make it happen.

Deliverables

Concepting

Brand Identity

Art Direction

Industry

Finance

Location

Sydney Australia

Year

2025

Insight

Traditional lenders can feel judgmental and unaccepting. Latitude isn’t like other lenders. They understand that everyone’s story is different. Their doors are open to help you live life on your terms.
A warm welcome, enabling possibilities. With Latitude, you’re welcome to dream


The square from Latitude’s logo was given a purpose, transforming it into an inviting window that spotlights the moments that matter. Ever changing and flexible, it reflects the many ways people use money, and how Latitude is here to help make it happen.

Deliverables

Concepting

Brand Identity

Art Direction

Industry

Finance

Location

Sydney Australia

Latitude Finance

Brand Identity

Idea

Traditional lenders can feel judgmental and unaccepting. Latitude isn’t like other lenders. They understand that everyone’s story is different. Their doors are open to help you live life on your terms.
A warm welcome, enabling possibilities. With Latitude, you’re welcome to dream


The square from Latitude’s logo was given a purpose, transforming it into an inviting window that spotlights the moments that matter. Ever changing and flexible, it reflects the many ways people use money, and how Latitude is here to help make it happen.

Deliverables

Concepting

Brand Identity

Art Direction

Industry

Finance

Location

Sydney Australia

Year

2025

Insight

Traditional lenders can feel judgmental and unaccepting. Latitude isn’t like other lenders. They understand that everyone’s story is different. Their doors are open to help you live life on your terms.
A warm welcome, enabling possibilities. With Latitude, you’re welcome to dream


The square from Latitude’s logo was given a purpose, transforming it into an inviting window that spotlights the moments that matter. Ever changing and flexible, it reflects the many ways people use money, and how Latitude is here to help make it happen.

Deliverables

Concepting

Brand Identity

Art Direction

Industry

Finance

Location

Sydney Australia

Anna Forsyth

Designer

Website