Designer
Designer
Designer
Latitude Finance
Brand Identity

Idea
Traditional lenders can feel judgmental and unaccepting. Latitude isn’t like other lenders. They understand that everyone’s story is different. Their doors are open to help you live life on your terms. A warm welcome, enabling possibilities. With Latitude, you’re welcome to dream
The square from Latitude’s logo was given a purpose, transforming it into an inviting window that spotlights the moments that matter. Ever changing and flexible, it reflects the many ways people use money, and how Latitude is here to help make it happen.
Deliverables
Concepting
Brand Identity
Art Direction
Industry
Finance
Location
Sydney Australia
Year
2025
Insight
Traditional lenders can feel judgmental and unaccepting. Latitude isn’t like other lenders. They understand that everyone’s story is different. Their doors are open to help you live life on your terms. A warm welcome, enabling possibilities. With Latitude, you’re welcome to dream
The square from Latitude’s logo was given a purpose, transforming it into an inviting window that spotlights the moments that matter. Ever changing and flexible, it reflects the many ways people use money, and how Latitude is here to help make it happen.
Deliverables
Concepting
Brand Identity
Art Direction
Industry
Finance
Location
Sydney Australia
Latitude Finance
Brand Identity

Idea
Traditional lenders can feel judgmental and unaccepting. Latitude isn’t like other lenders. They understand that everyone’s story is different. Their doors are open to help you live life on your terms. A warm welcome, enabling possibilities. With Latitude, you’re welcome to dream
The square from Latitude’s logo was given a purpose, transforming it into an inviting window that spotlights the moments that matter. Ever changing and flexible, it reflects the many ways people use money, and how Latitude is here to help make it happen.
Deliverables
Concepting
Brand Identity
Art Direction
Industry
Finance
Location
Sydney Australia
Year
2025
Insight
Traditional lenders can feel judgmental and unaccepting. Latitude isn’t like other lenders. They understand that everyone’s story is different. Their doors are open to help you live life on your terms. A warm welcome, enabling possibilities. With Latitude, you’re welcome to dream
The square from Latitude’s logo was given a purpose, transforming it into an inviting window that spotlights the moments that matter. Ever changing and flexible, it reflects the many ways people use money, and how Latitude is here to help make it happen.
Deliverables
Concepting
Brand Identity
Art Direction
Industry
Finance
Location
Sydney Australia












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