In response to the Young Lions brief, we created a finalist placed campaign idea and identity.

With the launch of MOVE 2.0 in 2024, OMA is creating a classic multi-format OOH campaign that proves to agency and government professionals that their audience measurement tool has the capability and technology to sell anything.

‘Trash Store’ demonstrates in real-time what’s valuable to marketers and brands. Listing trashy items for sale when people need it the most. The campaign proves that MOVE 2.0 can match and sell the right ads to the right people no matter what time or place. Selling old sneakers to post work drink-goers, sweaty towels to late gym-goers, and smooshed cupcakes for afternoon snackers. Alongside targeted campaigns outside offices, OMA will send

out ‘trash’ in branded garbage bags to advertising and media companies, such as a box of smooshed cupcakes.